Hvad tror du prisen for ét klik på et af de tre sponsorerede links i toppen af resultlisten er?

Ca. 16 kr. pr. klik. (Derfor skyder jeg på, at Google får et pænt billion-$ overskud, når årets resultat afrundes på torsdag, med regnskabet for Q4),

Og det kan tydeligvis betale sig at annoncere- ellers betalte TDC nok ikke 16 kr. pr. klik, når de alligevel ligger nr. 2 på den ikke-betalte resultatliste… 

Denne servicemeddelelse annoncerer ligeledes 1508s indtog, som rådgiver inden for Google Adwords.

I dag er SKUNK-dag 03. Det er den tredje i rækken af dage, hvor alle medarbejdere i 1508 er dedikeret til skuffe-projekter i alle afskygninger – fra krammebogstaver til sustainable design, indretning af det perfekte kreative miljø, markedsføringstiltag, skalerbart design og undersøgelse af API´er for sociale netværk m. fokus på Facebook. Alle skunk-projekter tager udgangspunkt i 1508s strategiske målsætninger, hvilket sætter nogle grove retningslinjer for projekterne – ellers er rammerne ret frie, enten inde eller ude af huset og tværfagligt. Hvorfor gør vi det? Primært for at skabe rum for leg, kreativitet og skøre ideer. Ved at dedikere nogle dage til vores særlige interessefelter får vi mulighed for at søge yderligere inspiration og dygtiggøre os.

Dagen starter vi med fælles morgenmad (fra Lagkagehuset – uhmm). Derefter arbejder vi i vores respektive grupper en hel dag kun afbrudt af frokost. Kl.16.00 præsenterer vi vores projekter for resten af virksomheden efterfulgt af en lille fredagsbar – i dag inkluderer den 1508 BordtennisOpen.

Resultaterne fra SKUNK vil løbende blive vist her på bloggen :0)

Foreign language can sometimes be a barrier for a vivid debate. From today we’ll be mostly writing in danish and sometimes english. Det håber vi er ok med jer!

User Experience Group Denmark is the formal name of a new network initiated by 1508 and Creuna. It consists of danish top agencies who work professionally with interaction, strategy and digital communication on a daily basis.

 The aim of user experience group is to share knowledge in order to profesionalize the whole area. For more info, check out this article in danish magazine markedsføring.dk. (written in danish, though).

 The responses have been overwhelming, showing a great interest amongst the invited participants. We look forward to the first meet up that will take place february 8th 2008.

Future posts from User Experience Group Denmark can be read on their blog www.uxgroup.dk

 wauv..

So, I lost my beloved credit card the other day.
The thing is, the credit cards in Denmark have recently been changed to a new type, with an embedded, more secure chip.
This change changes the usage pattern of the cards as a whole. Before, you’d swipe your card through the terminal, wait for acknowledgment, enter your 4-digit pin, and put your card back somewhere safe, then proceed to pack your groceries. When the cashier was done, you’d press “Accept” on the terminal, and if the machine gods willed it, the payment would be accepted. The chance of forgetting the card in the terminal was next to nothing. As an added bonus, you weren’t taking up space in the line to the cashier, waiting for your transaction to complete.

The new usage pattern, changed by the chip cards are, well, more intricate.
First, you place your card in the terminal, then wait for acknowledgment and acceptance of the card type, wait for the amount, then enter your pin code and press”Accept”. Wait for acknowledgment again, then remove the card and pack up your groceries.

The problem here is, while you could be packing up your groceries, candles, clothes or what ever, your are slowing the line down, waiting for the cashier to finish entering your items, so you can finish the credit card transaction.

Time is the most valuable resource we have, and every time I use my credit card, minutes are being wasted, unless I leave my credit card in the terminal, and go pack my stuff up. It’s a lose - lose situation, either I increase my chance of the forgetting the card / getting it stolen, or I waste everyones time.

Maybe I should just get better at remembering my credit card…