Jyske Bank or…?  

This afternoon Frank Pedersen, Director of Jyske Bank held a speech on service design at 1508. Jyske Bank has recently gone through an encompassing change concerning costumer service, involving communication style, products, interior and employee behaviour. 

The impressing results reminded me however about the Umpqua Bank . Umpqua Bank is despite a rather  odd name a true succes story one of the first banks to introduce ’slow banking’. The concept reminds more of an internet cafe or Starbucks than a bank. 

The company behind the concept, Ziba Design helped Umpqua grow from a $120M to a $8B business. They got rewarded at this year’s IDEA awards for best design strategy (and best research in 2004).

Check out this basic case study (443k PDF)  or download more fact sheets from Ziba Design. 

Or why not just buy the book Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness by Raymond P. Davis and Alan Shrader

This entry was posted on Wednesday, October 29th, 2008 at 10:09 pm and is filed under Concept, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.