Change can cause powerful reactions and the new identity for Aarhus University is no exception.  Some loved the new identity while others wanted the old logo back and the debate went back and forth in the media, but the times are a-changing as the song goes and the identity survived the storm.

In March the identity was acknowledged at Creative Circle Awards with a silver circle and is now appearing in this month’s issue of NOVUM. With the headline “A University Identity To Challenge Inquisitive Minds” the renowned design magazine highlights the playful alphabet and design process behind the identity, which is grounded in the history of the university.

Read more about the imaginative design and the user driven design perspective behind the identity in the article here.

This entry was posted on Friday, May 15th, 2009 at 12:59 pm and is filed under Identity, Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.