Det spørgsmål har inspireret mig, efter at Stephen Anderson delte sine insights om ”The art and science of Seductive Interactions” til den internationale user experience konference UXLX 2011 i Lissabon.

Spørg dig selv: Hvad ved vi egentligt om mennesker? Vi er nysgerrige, Vi kan ikke lide forandring, Vi søger efter mønstre, Vi organiserer ting, Vi er selvcentrerede, Vi er dovne, osv. osv. …Men hvor ofte bruger du faktisk det  i dit web design?

”Seduction: The process of deliberately enticing a person to engage in some sort of behaviour, frequently sexual in nature”

Stephen Anderson pointe er, at vi kan gøre vores interaktionsdesign forførende ved at bruge den viden vi har om den menneskelig psyke. På den måde kan vi designe et digitalt produkt, så det bliver det sjovt og engagerende for brugeren at interagere med og at den handling, der samtidig udføres, understøtter forretningsmål.

Et eksempel er procent baren fra Linkedin. Et ganske lille interface element, der har gjort at den gennemsnitlige ‘completeness’ er steget markant. Hvorfor? Fordi den forfører os ved at udnytte, at vi reagerer positivt på at opgaven er brudt ned i mindre steps, at der er levels og at der efterfølgende er en belønning.

Det kan lyde banalt og åbenlyst, men hvis vi for alvor skal udvikle interessante interfaces, der motiverer og engagerer vores brugere er det værd at lade sig inspirere af psykologien i forhold til hvad der virker.

Stephen P. Anderson slideshare: The art and science of seductive interactions

Er du interesseret i at vide mere om hvilke digitale trends vil præge vores kunders hverdag i 2012?

Få de seneste input om indholdsstrategi, interaktionsdesign og kreative arbejdsprocesser i et inspirationsoplæg præsenteret af to af 1508s strategiske User Experience designere: René Lundgaard og Louise Klinker.

Tilmeld dig til Morgenboosteren om digitale trends i 2012.

1508 UX’er Jonas Maaløe sendte mig det her i dag:

Et lille hold under ‘Government Digital Service’, UK har på tre måneder udviklet en testversion for fremtidens borgerpoirtal. Projektet er initieret som et svar på en hård kritik af det eksisterende gov.uk, der krævede revolution – ikke evolution for området.

Tjek den på adressen: http://alpha.gov.uk/

…og følg bloggen her: http://blog.alpha.gov.uk/about

Klaus, head of UX, 1508

I går kom 20 studerende (radiografer, bioanalytikere og sygeplejersker) forbi for at hente hver sin iphone. Telefonerne bruger vi i Hvid Zone kampagnen. De studerende skal poste om deres hverdag på studiet, så kommende studerende kan læse om livet på studiet. Et godt bud på, at kommunikation ikke skal styres, når autencitet er det vigtigste budskab.

UXintensive Copenhagen, Adaptive Path

Monday I joined the first of a 4 day conference on user experience hosted by Adaptive Path’s Brandon Schauer. Each days put intensive focus on a specific subject, beeing Design Strategy this monday.

Now, Brandon Schauer didn’t reveal unknown secrets from the world of design strategy, but he delivered a professional and fluid presentation supported by this note: One of the most valuable slides in this presentation.

Serves well as inspiration…

Fantasy worlds are known in many forms (and have existed long before secondlife.com). In many a basement around the globe, countless hours are spent fitting tracks and mounting trees to create miniature paradises in the shape of model railroads. Safe from everyday frustration and failure, the little fake worlds offer their creators a unique, soothing control.

Escaped from the basement – with 900 sq meters, 700 trains, 4000 cars and 150.000 inhabitants Miniatur Wunderland in Hamburg can easily call itself the world’s largest model railroad. 800.000 visitors a year enjoy train rides, football matches, fire fighting, weddings, crime scenes and even sneak views through steamy windows in the adult area – making it one of Hamburg’s top tourist attractions.

And as the many visitors stick their giant heads into the busy streets of mini-hamburg or mini-Scandinavia they might discover a Mercedes Smart on the move, or featured on a billboard or being the star of a car show. With the help of BBDO Mercedes has chosen to launch a miniature campaign in Miniatur Wunderland, which some may call clever guerrilla marketing – and appropriate for a car that prides itself of being different and small(!). To the inhabitants of Miniatur Wunderland it is completely conventional and a part of every day fantasy life.

Cleo

What do you do if you are an avant-garde, anti-capitalistic theatre and need to promote yourself to sell tickets? If your target group (and yourself) is generally suspicious of branding and advertising ““ an advanced, critical audience more in the habit of going to clubs and cinemas?

Germany’s leading avant-garde theatre, Die Volksbühne am Rosa Luxembourg Platz in Berlin, rejected a proposal by advertising agency Springer & Jacoby and decided to do things their own way. Over the past 15 years they have created an extremely successfull anti-design superbrand, by ignoring all existing standards of advertising. Not a single thought was waisted on strategy, target groups, user panels or trend scouts.

The plays are much praised, but they are only a part of the Volksbühne show. The Volksbühne posters are in it as well. So are the Volksbühne stickers mixing with the street art, the badly assempled, rough looking Volksbühne matchboxes, the Volksbühne building, the Volksbühne flags and banners, the grumpy Volksbühne woman in the ticket booth and the lack of a decent Volksbühne website. It is a complete world: clever, ironic, fun, self assured, rebellious and spot on.

The “Volksbühne style” makes most other theatres, look like brave choire boys (which they probably are in comparison). They rely heavily on good reviews and hope to catch our attention with a nice poster. No wonder we usually forget about them and head oft to the cinema…

The consumer of tomorrow may come a lot closer to the Volksbühne Audience of today: Suspiocious, critical, fed up and difficult to seduce. Future advertising and design agencies can look to Rosa Luxembourg Platz to see what charming, intelligent anti-design branding can lead to.

www.volksbuehne-berlin.de www.lsd-berlin.de

Cleopatra

We read about it all the time. The future of video and computer games. Leading specialists predict it”™s going to revolutionize our world, and completely redefine how we organize our selves and interact with each other. Some even talk about games and the principles of gaming as the way we”™ll organize how we work!

Obviously game design has some pretty amazing and promising aspects, but it”™ll still be a while before we organize and base client and user participation around 3D-avatars and true ubiquitous computing (if this idea is still sound). I mean, in reality we are still organizing client participation around various kinds of workshop concepts.

So, what about good old board games, like monopoly? Can”™t they be of some inspiration? We think they can ““ and we are certainly not the only ones. Since the early 70″™s, different scientific groups and fields have tried applying the principles of fundamental game design to workshop activities – with promising results.

One outcome of this research is called design games. A game-like activity where participants are invited to share ideas and experiences ““ and contest the ideas of each other. Simple rules (like “˜turn taking”™) contributes to structure the participation, and the playfulness of the game (i.e. dice and the game board) stimulates the creative potential of the participants (constraining participants to combine ideas, that at first may seem non-intuitive).

Finally the materiality of the game pieces helps visualize the state of the game and keeps the various discussions focused and on track.

As you can probably imagine by now, we see a lot of possibilities and future scenarios in this new approach, and we are attempting to adapt it and in the end make it a part of our UCD-framework. Currently we are in the process of becoming familiar with the concept, and we recently held our very first ““ and accustomed ““ design game (that”™s what the picture show). A design game about future cooperation between teams and which core values to work towards. The game was a success. Although there, of course, were room for improvements. So we”™ll keep playing. And posting”¦

At his webblog Bruno Gisusiani writes about “participative” democracy in a reference to French politician and presidential candidate Segolène Royal who is, apparently, designing her political program based on input submitted via her website.

Political campaigns haven’t been the same since Joe Trippi did wonders for Howard Dean by building his presidential campaign on social media, but is Segolène Royal’s approach a healthy way of engaging the public or is it simply straightforward populistic?

Here in Denmark, social-media-campagning is still an open-territory as no political party seems to have employed new media in any particularly interesting or novel way…yet.